Power of the media... :) I sent a letter to ST forum on Monday night cos found out that Mcdonalds omitted the Piggy doraemon from its current Doraemon lucky charm promotion because it was not halal. And I wanted to get the pig for RaeAnne. Hubby thinks I'm too free but I felt it is not a small matter. It's not just about a soft toy. Over cautiousness and self censorship will not lead to racial/religious harmony. So I wrote the letter on Monday night though I was already very tired. Anyway, the letter got published on Thurs http://www.straitstimes.com/STForum/Story/STIStory_474368.html and there were 80 over online comments on it.
ST decided to do an article. They called me yesterday morning if I want to be interviewed but being CL's last day, I declined cos I was too busy and had too much on my mind. The article was published today in home section, page B2: "Mcdonald's Pulls Pig Toys". Must say I have a sense of triumph to be a newsmaker for once and make use of my journalist/PR skills again. Curious to know if Mcdonalds will launch the Pigdoraemon after all following the bad publicity? I would if I were them.
Some smart person came up with a funny poster on the whole saga. Thought it's really cute. :)
The BRAND NEW Piggy Family
Saturday, January 9, 2010
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2 comments:
lol... pauline, my hb was just telling me about this in the morning and then i saw your blog post... turns out it was your letter who started it! :p
-tute
Tute, actually there has been some online comments on this cos the toys were launched on 1 Jan. But I was the first one who was 'free' enough to send the forum letter lor. LOL. ;)
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